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30-Day Money-Back Guarantee

Ready to Stop the Flakes?

Custom-compounded, prescription-strength shampoos and scalp serums for itchy and flaky scalp conditions — prescribed online. No office visit, no waiting, just results.

  • Prescription-strength treatment
  • Dermatologist consultation included
  • Free shipping
About Us Image

Our prescription shampoo goes deeper—relieving itch and flakes when nothing else works.

Nearly half of the US population deals with an itchy or flaky scalp — and the usual fixes don't cut it. Over-the-counter remedies are expensive and rarely work, and even off-the-shelf prescriptions from an in-person dermatologist fall short.

About Us Image

Dr. Beasley and Dr. Ritchie drew on 20+ years of combined dermatology experience to build something different. Allura is the only place to get custom-compounded prescription treatments for itchy, flaky scalps — formulated to your specific needs, prescribed by board-certified dermatologists, and shipped straight to your door. No waiting room. No months-long appointment queue.

Why I Co-Founded Allura

Dr. Knox Beasley on his lifelong battle with seborrheic dermatitis — and how the treatments he formulated finally gave him relief.

Real Results from Real Patients

Thousands of people have found relief with a personalized Allura treatment plan.

I’ve had seborrheic dermatitis for years and nothing really helped. Allura recommended the Essential Solution and it has been a total game changer. Flakiness and irritation faded within just a few uses.

Christopher L.Verified Patient

The quiz recommended the perfect combo for me. I finally have something that actually controls my chronic scalp condition. Highly recommend for anyone who’s tried OTC treatments without success.

Barbara S.Verified Patient

Easy process, fast shipping, and most importantly — it works. My scalp feels so much better and I’m not embarrassed about flakes on my shoulders anymore.

Mark R.Verified Patient

How it Works

  • 1

    Complete a brief online visit

    Pick the products that will address your needs, then answer a few quick questions about your health history.

  • 2

    Get medical approval

    A Board Certified Dermatologist will review your intake form and then prescribe the medications, all at no cost to you. You will have the ability to communicate with your dermatologist at any time.

  • 3

    Shipped directly to you

    All medications are shipped directly to you with free shipping.

Why Choose Allura

Drugstore shampoos treat the symptom. An in-person dermatologist takes weeks. Allura is the only way to get a prescription-strength, custom-compounded treatment without leaving home.

Drugstore Shampoos

Non-prescription products from stores or online (e.g. Jupiter, Flakes)

  • No prescription-strength active ingredients
  • No dermatologist consultation
  • One-size-fits-all formula
  • Trial-and-error, often months wasted
  • No money-back guarantee from a doctor

In-Person Dermatologist

Booking an appointment, driving in, picking up a script

  • Prescription medication
  • Weeks to months to be seen
  • Generic, off-the-shelf prescriptions
  • Copays, travel, time off work
  • No follow-up messaging between visits

Why Allura costs more than a drugstore bottle

You're not paying for a shampoo. You're paying for a prescription treatment plan that actually works — without the in-person hassle.

Compounded prescription medication

Higher-potency, prescription-only actives compounded in an FDA-regulated pharmacy — not anything you'll find on a store shelf.

Board-certified derm consultation included

A board-certified dermatologist reviews your intake, prescribes your formula, and is reachable by message — at no extra cost.

No waiting room, no copay

Skip the months-long appointment queue and the in-person visit. Approval in under 24 hours, shipped free to your door.

30-day money-back guarantee

If your treatment isn't working, our team will adjust it or refund you within 30 days — no questions asked.

Flake-Free Starts Here

The Essential Oil

The Essential Oil

5 reviews

A nourishing oil-based scalp treatment that deeply moisturizes and soothes irritated scalp while controlling flakes.

$39.50per month with subscription
Billed every 2 months
$99.00One-time purchase
The Essential Oil Plus

The Essential Oil Plus

3 reviews

An oil-based scalp treatment with an added topical steroid for deeper relief when dryness, flakes, and inflammation persist.

$39.50per month with subscription
Billed every 2 months
$99.00One-time purchase
The Essential Solution

The Essential Solution

8 reviews

A lightweight, water-based scalp serum that provides daily relief from itching and flaking while nourishing your scalp.

$39.50per month with subscription
Billed every 2 months
$99.00One-time purchase
The Essential Solution Plus

The Essential Solution Plus

3 reviews

An upgraded water-based scalp serum with an added topical steroid for stubborn itching, redness, and flare-ups.

$39.50per month with subscription
Billed every 2 months
$99.00One-time purchase
Max Control

Max Control

2 reviews

Our Max Control Shampoo is specially formulated with safe, but potent prescription ingredients to get rid of flakes and itching fast.

$39.50per month with subscription
Billed every 2 months
$99.00One-time purchase
Bundle: Max Control & Essential Oil

Bundle: Max Control & Essential Oil

3 reviews

The ultimate scalp care bundle combining our prescription strength shampoo with nourishing essential oil treatment.

$60.00per month with subscription
Billed every 2 months
$150.00One-time purchase
Bundle: Max Control & Essential Oil Plus

Bundle: Max Control & Essential Oil Plus

3 reviews

Combine Max Control Shampoo with Essential Oil Plus for a hydrating routine designed for dry, irritated scalps.

$60.00per month with subscription
Billed every 2 months
$150.00One-time purchase
Bundle: Max Control & Essential Solution

Bundle: Max Control & Essential Solution

4 reviews

Bundle the Max Control Shampoo with the Essential Solution to get all day, long term control of the flakes and the itch.

$60.00per month with subscription
Billed every 2 months
$150.00One-time purchase
Bundle: Max Control & Essential Solution Plus

Bundle: Max Control & Essential Solution Plus

3 reviews

Pair Max Control Shampoo with Essential Solution Plus for a complete routine built for stubborn itch and inflammation.

$60.00per month with subscription
Billed every 2 months
$150.00One-time purchase

Not sure which products are right for you?

Take our short quiz to find out →

Meet the Founders

Dr. Knox Beasley, MD
Knox Beasley, MD, FAAD

Co-Founder

Dr. Beasley is a board certified dermatologist practicing for over 10 years and has treated thousands of patients with flaky and itchy scalp. Beasley also deals with an itchy and flaky scalp himself and uses the Max Control Shampoo and The Essential Solution.

“As someone who suffers from seborrheic dermatitis I use and believe in our products.”
Dr. Simon Ritchie, MD
Simon Ritchie, MD, FAAD

Co-Founder

Dr. Ritchie completed his dermatology residency training at the University of Maryland School of Medicine in Baltimore, MD and became board certified in dermatology in 2013. He specializes in the treatment of complex dermatological conditions and is an Assistant Professor of Dermatology at the Uniformed Services University of the Health Sciences in Bethesda, MD.

“My drive as a dermatologist has always been to find solutions to stubborn problems — Allura has done that.”